Hashi Bridge Asian Fusion Restaurant
I was tasked to develop a brand guideline for an Asian fusion restaurant that would later turn into a menu with a curated menu set, a takeout box, and example social media posts for the business. The name Hashi is Japanese for chopsticks. I wanted to integrate Asia’s most used eating utensil and wanted to turn into a bridge to show the bridging of the fusion of different Asian flavors together to form the restaurant. I kept a homey, calm and casual vibe for the restaurant so diners can feel at home and eat a good meal with friends and family without stress of having to dress up for a feel good meal.