Dover Saddlery Marketing Plan

Developed a comprehensive marketing plan for Dover Saddlery, a leading national equestrian retailer. The plan encompassed a full SWOT analysis, target audience research, competitive analysis, content strategy, social media strategy, digital advertising recommendations, and budget planning. Drawing on my firsthand experience as a horse owner, I brought an authentic understanding of the equestrian consumer to the strategy, identifying key opportunities to strengthen Dover Saddlery's digital presence and connect with their target market.

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